Why Monsanto Will Never Rule the Food World
The Three-Prong Movement That’s Stopping the Beast in Its Tracks
by John W. Roulac
The issue of how we grow and process our food, while it’s always been important, is now a hot topic both at the kitchen table and on Wall Street. From the recent scandal about a chemical used in yoga mats being found in Subway bread to the rising awareness of GMOs and demands to label their presence in foods, the public is fast awakening to the need for safe, whole, natural nourishment.
In early May 2014, the stock price of Whole Foods Market (WFM) dropped about 20 percent in 24 hours, based largely on fears that Walmart and other grocery giants will overtake WFM’s share of organic food sales. The number of equity funds looking to invest in the next Annie’s or Clif Bar is astounding. Astute investors now understand that food impacts not just waistlines but bottom lines.
The elephant in the room is that agriculture, not transportation, is globally the greatest contributor to greenhouse gases—an issue that gets glossed over by Al Gore and 350.org alike. The media, whether in the recent New York Times food reportage or in the May 2014 National Geographic cover story on “The New Food Revolution,” all fail to mention the three most pressing food issues: the climate change connection; the vast subsidies to corn, soy, and wheat; and the massive increase in the use of Monsanto Roundup with its human health and ecosystem impacts.
Central to the conversation are the questions How do we grow our food in a more sustainable way? and Who decides? Should America lead the world in turning over our heritage of ancestral seeds to Monsanto or DuPont for them to patent as intellectual property? It’s becoming ever more widely known that each firm has a long history of making lethal war chemicals, creating toxic manufacturing sites that leak carcinogens into disadvantaged communities everywhere, and influencing the EPA, USDA, Congress, and the White House so that decisions made—such as the recently passed Farmer Assurance Provision (widely called by its critics the “Monsanto Protection Act”)—favor biotech.
The recent good news is that, on May 8, 2014, per a law signed by Governor Peter Shumlin, Vermont became the first U.S. state to mandate the labeling of foods made with genetically modified organisms. The Grocery Manufactures Association (GMA) has challenged the new law in court in what is expected to be an epic legal battle of the people vs. corporations. Supporting members of GMA include Starbucks, Kellogg’s, and General Mills.
The Three Ways That Monsanto Is Being Defeated
In spite of Monsanto’s death grip on the food system, important progress is being made in three key areas: (1) public education via social media, leading to (2) wiser food choices and(3) more sustainable investments.
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